Thinking about starting a podcast in 2026? Good. But before you disappear down a three-hour YouTube rabbit hole comparing microphones, cameras and podcast hosting platforms, let’s make this a bit simpler. Starting a podcast is more accessible than ever. You don’t need a huge budget, a broadcast-quality studio or thousands of followers before you press record. What you do need is a good idea, a clear audience and a plan for making your podcast worth coming back to. And in 2026, there’s one...

Video podcasts have moved well beyond the world of microphones, headphones and a Spotify thumbnail. Businesses are using them to show their expertise, start conversations with interesting people and create a steady stream of content without filming something completely new every week. So, should your business start one? The answer is yes if you have something useful to say, a clear audience and enough ideas to keep the show going. A podcast should support your marketing rather than become...

A podcast episode can give you far more than one piece of content. A single 45-minute recording can become short-form videos, LinkedIn posts, quote graphics, email content, YouTube clips and website articles. The key is to plan the recording around the content you want to create, rather than trying to squeeze a few clips out of the finished episode. For businesses, this changes the economics of podcasting. One studio session can produce a month of marketing material without asking the...